Marketing plan Essay Example | Topics and Well Written Essays - 3000 words - 2

Marketing plan - Essay Example Second part discusses the international marketing plan and third is the recommendation. Nestle SA is a multinational company that has been successful in holding business in many parts of the world. As a matter of expansion, it is planning to enter a new territory. How they will enter the territory and its marketing strategies will be discussed in this paper. Nestle SA is the holding company of Nestle Group that is based in Switzerland. It was founded by Henri Nestle whose name is retained as company’s name. Its main activities are the development and production of food and beverages. Nestle Group manages the food and beverage activities in three geographical areas (Europe, America and Asia, Oceania and Africa), and globally for Nestle Water, Nestle Nutrition, and other food and beverages). As of 2012, company has employed 328,000 people worldwide and earned CHF 92.2 billion. (Reuters. 2015). Top 3 competitors to Nestle are Mars, Inc., Danone and Mondelez, International, Inc. Company mission of â€Å"Good food, good life† is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.†(Reuters. 2015) Discussion about relevant historical developments of India, in this paper, starts in the 19th wherein it was reigned by Great Britain. It was granted independence in 1947 after years of non-violent resistance was staged by its leader Gandhi. Earlier years were not peaceful, since after gaining independence, it was disturbed by three wars with neighboring countries, and the last one was in 1971 that resulted to the separation of Pakistan and India. There were nuclear threats in 1988 and a terrorists attack in Mumbai on the same year. (CIA Worldfactbook, 2015). Country remained calm after this. India’s growth started in 1991 after a series of economic